Marketing and Its Resulting Performance
Ruehl marketing photography has a blue color scheme and is more sophisticated than Abercrombie & Fitch. Noticeably, some imagery uses angles of Greenwich Village as a backdrop. Jeffries made it clear that sex in marketing was a continual importance in Ruehl advertising. For that reason, Bruce Weber shot all campaigns. He is most noted for his provocative and sexual, beefcake work with Calvin Klein underwear and A&F. Photography from Ruehl's early days evolved from sepia and dark green color schemes before settling on blue. High-profile models have appeared in Ruehl marketing campaigns, including Miranda Kerr and Kim Stolz.
The brand has used the appropriate slogan, "Visit us in the Village." Its main marketing logo "Ruehl / No.925 / Greenwich Street / New York" has been revised and replaced with "Ruehl / No.925 / Greenwich St / New York, NY". It mimics as an actual address.
Marketing techniques used on Ruehl have not benefited revenue expectations for the brand. The average store generated sales of over $3.2 million USD in 2006. In comparison to Hollister's outstanding popularity and sales by 2004 (four years after its opening), revenue from Ruehl by 2008 had not been satisfying.
Read more about this topic: Ruehl No.925
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