Ruehl No.925

Ruehl No.925 (marketed as "RUEHL No.925"), or simply Ruehl ( /ˈruːl/), was an upscale American lifestyle brand by Abercrombie & Fitch Co. The concept was inspired by the artistic and cultural heritage of New York City's Greenwich Village and was meant to attract post-graduate individuals aged 22 to 35, retaining consumer basis past collegiate consumers for the A&F company. Ruehl sold high-grade casual apparel, leather goods and lifestyle accessories through its stores and web site.

Citing the economic environment, in June 2009, Abercrombie & Fitch announced it would close all Ruehl locations by January 2010. A&F ceased processing Ruehl web orders on January 22, 2010 and, as of January 31, 2010, completed the closure of its Ruehl branded stores and related direct-to-consumer operations. In mid 2011, the Ruehl website was taken offline completely, with the domain name ruehl.com redirecting to abercrombie.com instead.