Distribution
Throughout the first half of the company history, the chain mainly located itself in or near shopping malls. Starting in the early 1990s, the company adjusted its distribution strategy by including more freestanding locations. This shift changed the brand into a destination spot, and also provided the concept with more opportunities for growth.
As of May 31, 2011, Ruby Tuesday, Inc. has company-owned and/or franchised Ruby Tuesday brand restaurants in 47 states and 15 foreign countries. The company owned and operated 750 Ruby Tuesday restaurants, while domestic and international franchisees operated 43 and 53 restaurants, respectively. Their international locations include Canada, Chile, Egypt, Greece, Guam, Honduras, Hong Kong, Iceland, India, Kuwait, Romania, Saudi Arabia, Trinidad, United Arab Emirates, and the United Kingdom.
Read more about this topic: Ruby Tuesday (restaurant)
Famous quotes containing the word distribution:
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—Rutherford Birchard Hayes (1822–1893)
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—George Bernard Shaw (1856–1950)
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—Ralph Waldo Emerson (1803–1882)