RSA Insurance Group - History

History

  • Royal Insurance war memorial, now relocated to the National Memorial Arboretum
  • Sun fire insurance plaque on display at Bedford Museum
  • Alliance fire insurance plaque in Bedford Museum
  • Royal Insurance logo used in Canada, 1857
  • Royal and Sun Alliance logo, 1996-2008

RSA was formed following the merger of Sun Alliance and Royal Insurance in 1996. Sun Alliance was itself a product of the merger in 1959 of The Sun, which was founded in 1710, with The Alliance, which was founded in 1824 by Nathan Mayer Rothschild and Moses Montefiore. Sun Alliance went on to acquire London Assurance in 1965 (becoming Sun Alliance & London) and Phoenix Assurance in 1984.

Royal Insurance was founded in 1845. It acquired Liverpool & London and Globe Insurance Company in 1919. The company formally changed its name from Royal & Sun Alliance Insurance Group plc to RSA Insurance Group on 20 May 2008.

In March 2009, RSA announced plans for the shedding of 1,200 jobs from its UK operations, a reduction of around 15%.

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