History
Royal Tru-Orange was first introduced in the 1922 by the San Miguel Brewery as their first non-alcoholic, carbonated beverage. However, it became popular since the beverage targeted teenagers as its consumers. It was available in single-serve bottles and contained orange pulp bits. Royal Tru-Orange was also one of the pioneering teams of Philippine Basketball Association in 1975. It is the only remaining pioneering franchise in the league, although it is carrying the San Miguel Beer brand as of 2008.
Royal Tru-Orange has gained much attention in the late 1980s, after its logo and formulation (without the orange pulp bits) were changed, through an advertising campaign that starred teen model RJ Ledesma playing the role of Joey. The first television advertisement in the series, wherein Joey was being egged on by friends to introduce himself to a girl named Jenny, was directed by noted film director Lino Brocka.
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Famous quotes containing the word history:
“History, as an entirety, could only exist in the eyes of an observer outside it and outside the world. History only exists, in the final analysis, for God.”
—Albert Camus (1913–1960)
“The thing that struck me forcefully was the feeling of great age about the place. Standing on that old parade ground, which is now a cricket field, I could feel the dead generations crowding me. Here was the oldest settlement of freedmen in the Western world, no doubt. Men who had thrown off the bands of slavery by their own courage and ingenuity. The courage and daring of the Maroons strike like a purple beam across the history of Jamaica.”
—Zora Neale Hurston (1891–1960)
“I believe that in the history of art and of thought there has always been at every living moment of culture a “will to renewal.” This is not the prerogative of the last decade only. All history is nothing but a succession of “crises”Mof rupture, repudiation and resistance.... When there is no “crisis,” there is stagnation, petrification and death. All thought, all art is aggressive.”
—Eugène Ionesco (b. 1912)