Roy Morgan Research is an Australian market research company headquartered in Melbourne. It was founded in 1941 by Roy Morgan (1908–1985); its Executive Chairman today is his son, Gary Morgan; CEO is Michele Levine.
The company has annual turnover of more than A$40 million, and along with the head office in Melbourne, also has offices in Sydney, Perth and Brisbane as well as offices of Roy Morgan International in Auckland, London, New York City, Princeton and Jakarta.
Roy Morgan Research is the only Australian-owned independent polling company that is not owned by a media organisation. The results are published on www.roymorgan.com and by newspapers, magazines, television, radio, the Internet and online subscription services such as Crikey and Henry Thornton. The company is a major provider of advertising and media planning data and undertakes large government, social and corporate research programs.
In 2007, Roy Morgan Research developed the Reactor, colloquially described as the worm, to gauge an audience's reaction to some visual stimuli in real time. Roy Morgan Research conducts the fieldwork for The Melbourne Institute's Household, Income and Labour Dynamics in Australia Survey (HILDA).
In August 2008, the research group dismissed over 50 casual and temporary staff due to low staffing demand, an event that the Australian Council of Trade Unions described as an example of the lack of protection in Australia's current industrial relation laws. The organisation defended its decision due to low demand, poor performance of the project the casuals were engaged in and defended its action of e-mailing the dismissals as the company's general practice.
Famous quotes containing the words roy, morgan and/or research:
“I’ve seen things you people wouldn’t believe. Attack ships on fire off the shoulder of Orion. I watched seabeams glitter in the dark near the Tennhauser Gate. All those moments will be lost in time like tears in rain. Time to die.”
—David Webb Peoples, U.S. screenwriter, and Ridley Scott. Roy Batty, Blade Runner, final words before dying—as an android he had a built-in life span that expired (1982)
“There’s something contagious about demanding freedom.”
—Robin Morgan (b. 1941)
“The research on gender and morality shows that women and men looked at the world through very different moral frameworks. Men tend to think in terms of “justice” or absolute “right and wrong,” while women define morality through the filter of how relationships will be affected. Given these basic differences, why would men and women suddenly agree about disciplining children?”
—Ron Taffel (20th century)