Survey Info
The task for participants in the survey is to arrange the 18 terminal values, followed by the 18 instrumental values, into an order "of importance to YOU, as guiding principles in YOUR life" (Rokeach, 1973, p. 27).
The Rokeach Value Survey has been extensively used in empirical work by psychologists, sociologists and marketers. There have been a number of attempts to reduce the 18 instrumental values and 18 terminal values into a set of underlying factors (see for example Feather and Peay, 1975; Johnston, 1995) but without consistent success.
Read more about this topic: Rokeach Value Survey
Famous quotes containing the word survey:
“In a famous Middletown study of Muncie, Indiana, in 1924, mothers were asked to rank the qualities they most desire in their children. At the top of the list were conformity and strict obedience. More than fifty years later, when the Middletown survey was replicated, mothers placed autonomy and independence first. The healthiest parenting probably promotes a balance of these qualities in children.”
—Richard Louv (20th century)