Rokeach Value Survey

The Rokeach Value Survey (RVS) is a classification system of values. Developed by social psychologist Milton Rokeach, the system consists of two sets of values, 18 individual value items in each. One set is called terminal values the other instrumental values.

Read more about Rokeach Value Survey:  Beliefs, Attitudes and Values, Terminal Values, Instrumental Values, Survey Info, See Also

Famous quotes containing the word survey:

    In a famous Middletown study of Muncie, Indiana, in 1924, mothers were asked to rank the qualities they most desire in their children. At the top of the list were conformity and strict obedience. More than fifty years later, when the Middletown survey was replicated, mothers placed autonomy and independence first. The healthiest parenting probably promotes a balance of these qualities in children.
    Richard Louv (20th century)