In his 2005 book Mastering the Universe, Sweet claims to be the "creator" of He-Man and the Masters of the Universe line. His claim is based on his early work on the product line, where he originated and developed the exaggerated physique, the action stance, and the swivel-action waist of the characters. He also originated the name, "He-Man", a character he intended to be generic, able to be used in all sorts of ways, from sci-fi to fantasy to real-world situations. He continued to work on the line throughout its original span, contributing to the line by originating many other characters, vehicles and playsets. He was not involved with the 1989 "He-Man" relaunch, nor any of the subsequent attempts at relaunching the line.
Read more about this topic: Roger Sweet
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“The trade of advertising is now so near perfection that it is not easy to propose any improvement. But as every art ought to be exercised in due subordination to the public good, I cannot but propose it as a moral question to these masters of the public ear, whether they do not sometimes play too wantonly with our passions.”
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