National Parks Association
Yard believed that while the National Park Service was effective as a government agency, it was not capable of promoting the wishes of the common American. He wrote in June 1918 that the national park movement must "be cultivated only by an organization of the people outside the government, and unhampered by politics and routine". On May 29, 1919, the National Parks Association (NPA) was officially created to fill this role. Yard, who became a pivotal figure in the new society, was elected its executive secretary. His duties as the only full-time employee of the NPA were practically the same as they had been with the NPS—to promote the national parks and to educate Americans about their use. In its early years, the NPA was Yard's livelihood and passion: he recruited the key founding members, raised money and wrote various press releases. Yard also served as editor of the NPA's National Parks Bulletin from 1919 to 1936. In the first issue, Yard outlined the organization's objectives in order to craft a broad educational program: not only would they attract students, artists and writers to the parks, but a "complete and rational system" would be created and adhered to by Congress and the Park Service.
Yard believed that eligible national parks had to be scenically stunning. He noted in his 1919 volume The Book of the National Parks that the major characteristic of almost all national parks was that their scenery had been forged by geological or biological processes. He wrote, "e shall not really enjoy our possession of the grandest scenery in the world until we realize that scenery is the written page of the History of Creation, and until we learn to read that page." Yard's standards also insisted upon "complete conservation", meaning avoidance of commercialism and industrialization. Often referring to parks as "American masterpieces", he sought to protect them from economic activities such as timber cutting and mineral extracting. In such, Yard often advocated the preservation of "wilderness" conditions in America's national parks.
In 1920, Congress passed the Water Power Act, which granted licenses to develop hydroelectric projects on federal lands, including national parks. Yard and the NPA joined again with Mather and the National Park Service to oppose the intrusion on Park Service control. In 1921, Congress passed the Jones-Esch Bill, amending the Water Power Act to exclude existing national parks from hydroelectric development.
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