Ritu Kumar - Revival Initiatives & Notable Words

Revival Initiatives & Notable Words

Since the company was built on patronage of craftsmen, it has made a significant impact in creating employment in underdeveloped areas. Over the years it has patronized several organizations working in these sectors and helped in developing and marketing such products.

In early 70’s, Ritu discovered the embroiders of Ranihati, settlements based outside Calcutta and provided them with a workspace in their own environment. Gradually the craft of Zardozi, which had once flourished in the great workshops of Mughal emperors, was revived to produce bridal outfits and evening wear of great beauty. In contemporizing these skills, Ritu Kumar evolved a unique blend of pattern, fabric and gold embroidery.

In 1999, Ritu Kumar also published a book “Costumes and Textiles of Royal India” which chronicles the history of textiles and art design in India.

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