Career
Ritu Kumar is credited as being one of the first Indian designers who was catalytic in bringing a contemporary idiom to several ancient skills and has been a strong force in marketing them to a dynamic modern India. Over the years, Ritu Kumar’s work as a fashion designer has shown a progression, which has matured beyond textile crafts. She has a unique ability to evolve with each collection into creative styling, translating textures and embellishments into refreshingly new and contemporary silhouettes, making her work particularly relevant from India’s fashion point of worldview.
While Ritu Kumar’s forte lies in traditional Indian clothes that draw heavily on the textile and embroidery heritage of India, she has also evolved another style for the young buyer, a collection that in her words has “redefined traditional handwriting to meet the changing needs of the new generation.” The inspiration of these garments is basic Indian motifs, prints and embroideries but with the usage of a wide range of western silhouettes mingled with Indian styles.
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