Risk Perception

Risk perception is the subjective judgment that people make about the characteristics and severity of a risk. The phrase is most commonly used in reference to natural hazards and threats to the environment or health, such as nuclear power. Several theories have been proposed to explain why different people make different estimates of the dangerousness of risks. Three major families of theory have been developed: psychology approaches (heuristics and cognitive), anthropology/sociology approaches (cultural theory) and interdisciplinary approaches (social amplification of risk framework).

Read more about Risk Perception:  Early Theories, Psychology Approach, Anthropology/sociology Approach

Famous quotes containing the words risk and/or perception:

    We saw the risk we took in doing good,
    But dared not spare to do the best we could
    Though harm should come of it
    Robert Frost (1874–1963)

    The peculiar evil of silencing the expression of an opinion is, that it is robbing the human race; posterity as well as the existing generation; those who dissent from the opinion, still more than those who hold it. If the opinion is right, they are deprived of the opportunity of exchanging error for truth: if wrong, they lose, what is almost as great a benefit, the clearer perception and livelier impression of truth, produced by its collision with error.
    John Stuart Mill (1806–1873)