Rickrolling is an Internet meme involving the music video for the 1987 Rick Astley song "Never Gonna Give You Up". The meme is a bait and switch; a person provides a hyperlink which is seemingly relevant to the topic at hand, but actually leads to Astley's video. The link can be masked or obfuscated in some manner so that the user cannot determine the true destination of the link without clicking. People led to the music video are said to have been rickrolled. Rickrolling has extended beyond web links to playing the video or song disruptively in other situations, including public places, such as a live appearance of Astley himself in the 2008 Macy's Thanksgiving Day Parade in New York. The meme has helped to revive Astley's career.

Read more about RickrollingHistory, Examples, Effects On Astley and Reaction, See Also

Other articles related to "rickrolling":

Rick Roll - Effects On Astley and Reaction
... In a March 2008 interview, Astley said that he found the Rickrolling of Scientology to be "hilarious" he also said that he will not try to capitalize on the ... the phenomenon had faded, as they stated "I'm sorry, but he's done talking about Rickrolling" ... founder moot for Time magazine's annual Time 100 issue, where he thanked moot for the rickrolling phenomenon ...
Rick Roll - History
... Rickrolling is said to have begun as a variant of an earlier prank from the imageboard 4chan known as duckrolling, in which a link to somewhere (such as a specific picture or news ... In September 2009, Wired magazine published a guide to modern hoaxes which listed rickrolling as one of the better known beginner-level hoaxes, alongside the fake e-mail chain letter ... The original video on YouTube used for rickrolling was removed for terms of use violations in February 2010 but was reposted within a day ...
Long Cat - Internet Memes - Rickrolling
... In March 2007, the trailer for the video game Grand Theft Auto IV was released ... Its immense popularity caused publisher Rockstar Games' website to crash ...