History of The Business
Richer began his business life at the age of 14 by buying and selling hi-fi separates, while still at school. By the age of 17 he had three people working for him.
Richer Sounds formally began trading in 1978, when, aged 19, he opened his first shop near London Bridge, with the help of the late Vic Odden, the photography retailer.
For over 20 years this store has been featured in the Guinness Book of Records for the highest sales per square foot of any retail outlet in the world.
Richer Sounds was initially known for selling budget audio equipment in a ‘pile it high and sell it cheap’ fashion, but in recent years it has moved upmarket, and expanded its range from just audio products to encompass television and home cinema equipment. An installation service has also been developed.
In 2007/8 the company launched ranges of audiophile hi-fi, multi-room and high-end home cinema separates, with some stores providing demonstration rooms for customers. The company also instituted a corporate rebrand, redesigning their logo and literature and instituting a programme of facelifts, expansions and relocations of their stores.
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