Response rate (also known as completion rate or return rate) in survey research refers to the number of people who answered the survey divided by the number of people in the sample. It is usually expressed in the form of a percentage.
Example: if 1,000 surveys were sent by mail, and 257 were successfully completed and returned, then the response rate would be 25.7%.
In direct marketing, the response rate refers to the number of people who responded to the offer.
In oncology, response rate (RR) is a figure representing the percentage of patients whose cancer shrinks (termed a partial response, PR) or disappears after treatment (termed a complete response, CR) . In simpler terms RR=PR+CR.
There may be a non-response bias if the response rate is low.
Read more about Response Rate: Importance, See Also
Famous quotes containing the words response and/or rate:
“Perhaps nothing in all my business has helped me more than faith in my fellow man. From the very first I felt confident that I could trust the great, friendly public. So I told it quite simply what I thought, what I felt, what I was trying to do. And the response was quick, sure, and immediate.”
—Alice Foote MacDougall (1867–1945)
“We all run on two clocks. One is the outside clock, which ticks away our decades and brings us ceaselessly to the dry season. The other is the inside clock, where you are your own timekeeper and determine your own chronology, your own internal weather and your own rate of living. Sometimes the inner clock runs itself out long before the outer one, and you see a dead man going through the motions of living.”
—Max Lerner (b. 1902)