Response rate (also known as completion rate or return rate) in survey research refers to the number of people who answered the survey divided by the number of people in the sample. It is usually expressed in the form of a percentage.
Example: if 1,000 surveys were sent by mail, and 257 were successfully completed and returned, then the response rate would be 25.7%.
In direct marketing, the response rate refers to the number of people who responded to the offer.
In oncology, response rate (RR) is a figure representing the percentage of patients whose cancer shrinks (termed a partial response, PR) or disappears after treatment (termed a complete response, CR) . In simpler terms RR=PR+CR.
There may be a non-response bias if the response rate is low.
Read more about Response Rate: Importance, See Also
Famous quotes containing the words response and/or rate:
“Women had to deal with the men’s response when the women wanted more time “out” of the home; men now must deal with the women’s response as men want more time “in.””
—Kyle D. Pruett (20th century)
“This is the essential distinction—even opposition—between the painting and the film: the painting is composed subjectively, the film objectively. However highly we rate the function of the scenario writer—in actual practice it is rated very low—we must recognize that the film is not transposed directly and freely from the mind by means of a docile medium like paint, but must be cut piece-meal out of the lumbering material of the actual visible world.”
—Sir Herbert Read (1893–1968)