Relevance Theory - Formalization

Formalization

Relevance Theory's central insights are formalized in the following two-part principle, the Presumption of Optimal Relevance (see Postface to Sperber and Wilson 1995, p. 270):

  • The ostensive stimulus is relevant enough for it to be worth the addressee's effort to process it.
  • The ostensive stimulus is the most relevant one compatible with the communicator's abilities and preferences.

Read more about this topic:  Relevance Theory