Relevance theory is a proposal by Dan Sperber and Deirdre Wilson that seeks to explain the second method of communication: one that takes into account implicit inferences. It argues that the hearer/reader/audience will search for meaning in any given communication situation and having found meaning that fits their expectation of relevance, will stop processing.
Read more about Relevance Theory: Relevance Theory Contrasted With The Conduit Metaphor, Examples, Overview, Formalization, Terminology, See Also
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