Relevance theory is a proposal by Dan Sperber and Deirdre Wilson that seeks to explain the second method of communication: one that takes into account implicit inferences. It argues that the hearer/reader/audience will search for meaning in any given communication situation and having found meaning that fits their expectation of relevance, will stop processing.
Read more about Relevance Theory: Relevance Theory Contrasted With The Conduit Metaphor, Examples, Overview, Formalization, Terminology, See Also
Famous quotes containing the words relevance and/or theory:
“The most striking fault in work by young or beginning novelists, submitted for criticism, is irrelevance—due either to infatuation or indecision. To direct such an author’s attention to the imperative of relevance is certainly the most useful—and possibly the only—help that can be given.”
—Elizabeth Bowen (1899–1973)
“We commonly say that the rich man can speak the truth, can afford honesty, can afford independence of opinion and action;—and that is the theory of nobility. But it is the rich man in a true sense, that is to say, not the man of large income and large expenditure, but solely the man whose outlay is less than his income and is steadily kept so.”
—Ralph Waldo Emerson (1803–1882)