Relevance theory is a proposal by Dan Sperber and Deirdre Wilson that seeks to explain the second method of communication: one that takes into account implicit inferences. It argues that the hearer/reader/audience will search for meaning in any given communication situation and having found meaning that fits their expectation of relevance, will stop processing.
Read more about Relevance Theory: Relevance Theory Contrasted With The Conduit Metaphor, Examples, Overview, Formalization, Terminology, See Also
Famous quotes containing the words relevance and/or theory:
“Wherever the relevance of speech is at stake, matters become political by definition, for speech is what makes man a political being.”
—Hannah Arendt (1906–1975)
“It makes no sense to say what the objects of a theory are,
beyond saying how to interpret or reinterpret that theory in another.”
—Willard Van Orman Quine (b. 1908)