Red Digital Cinema Camera Company - DSMC Concept

DSMC Concept

In September 2008, Jim Jannard made several announcements on the RedUser forum:

  • The first, posted on September 8, announced a "DSLR-killer" that was tentatively referred to as "DSMC, a Digital Still and Motion Camera".
  • Jannard posted a message on September 11 stating that "Epic...has changed." Eleven days later, on RedUser's companion discussion board ScarletUser, Jannard announced that Scarlet, was "not the same." Both products were pulled from the Red company website, replaced with temporary images stating that they were "Currently Undergoing Change."
  • On November 13, 2008 Red officially announced that the DSMC concept of an integrated Digital Still and Motion Camera system was to be the overarching philosophy of Red's future product lines.
  • On 14 June 2010, Jannard posted that there would be another delay in Scarlet and EPIC production due to a firmware bug and Foxconn semiconductor closing the semiconductor fabrication plant that produced the sensors.

On November 13, 2008, larger formats were announced, including a proposed expansion of up to 28,000 horizontal pixels, for a 261 megapixel sensor.

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