Release and Promotion
Recovery was confirmed during a press release by Eminem's label on March 5, 2010 and was originally titled Relapse 2. On April 13, 2010, Eminem tweeted "There is no Relapse 2" to his followers. It was followed by him tweeting "Recovery" with a link to his website. Eminem said "I had originally planned for Relapse 2 to come out last year. But as I kept recording and working with new producers, the idea of a sequel to Relapse started to make less and less sense to me, and I wanted to make a completely new album. The music on Recovery came out very different from Relapse, and I think it deserves its own title." He later released a freestyle titled "Despicable" over "Over" by Drake and "Beamer, Benz, or Bentley" by Lloyd Banks featuring Juelz Santana as promo for the first single, "Not Afraid", which debuted on Shade 45 on April 29. Eventually, Recovery was released on June 21 in the United States and the United Kingdom, and on June 18 in the rest of Europe.
Eminem has done multiple interviews such as with Red Bull in promotion of the album. A commercial for Recovery premiered during Game 6 of the 2010 NBA Finals. It featured Vince Offer from the Slap Chop commercials in a parody of his commercials. A Call of Duty: Black Ops ad with "Won't Back Down" was released; the song also appeared in the game as an easter egg. On June 15, Eminem appeared among other artists including Usher and will.i.am for Activision's press conference during the Electronic Entertainment Expo 2010 with Rihanna where the duo performed "Love the Way You Lie". In addition, Eminem performed "Lose Yourself", "Not Afraid", and premiered "Won't Back Down" for the first time. Eminem featured on E! during their Daily 10 show in an interview with Clinton Sparks and also appeared in a skit on The Soup. He performed songs from the album as well as his previous songs at various events such as the 2010 BET Awards, 2010 MTV Video Music Awards, Electronic Entertainment Expo 2010, Bonnaroo Music Festival, T in the Park and Virgin Group's V Festival. He also headed The Recovery Tour; a series of European, American and Australian concerts in support of the album and it's predecessor Relapse.
Read more about this topic: Recovery (Eminem Album)
Famous quotes containing the words release and/or promotion:
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