Role in Advertising
Real time policy’s role controlling the delivery of interactive advertising is being explored in the TM Forum’s Content Encounter, which aims to make seamless, communications, information and entertainment services a reality.
Read more about this topic: Real Time Policy
Famous quotes containing the words role and/or advertising:
“The most puzzling thing about TV is the steady advance of the sponsor across the line that has always separated news from promotion, entertainment from merchandising. The advertiser has assumed the role of originator, and the performer has gradually been eased into the role of peddler.”
—E.B. (Elwyn Brooks)
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)