Title Sponsors
Until 1970, there was no overt sponsorship, but in that year advertising decals appeared on cars and the Daily Mirror newspaper sponsored the event. This deal lasted four years before finance company Lombard North Central took over in 1974. The event became known as the Lombard RAC Rally, and Lombard's name became synonymous with the event.
Following Lombard's withdrawal of sponsorship after nineteen years, the rally became known as the Network Q RAC Rally and later, the Network Q Rally of Great Britain. The rally has moved its operational base to Cardiff and competitive stage mileage is concentrated in Wales. With sponsorship from the Welsh Government, the event is now known as Wales Rally GB.
However, with such an extensive history covering the whole country, there were demands for the "glory days" of the old RAC Rally. In this spirit, two events have recently been established, and cover the same classic stages which are no longer part of the WRC itinerary. The RAC Revival Rally uses modern, but less powerful cars, while the Roger Albert Clark Rally is a historic event using only pre-1972 machinery, and named after the first home winner of the race as a World Championship event.
Read more about this topic: Rally GB
Famous quotes containing the word title:
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