The Rainforest Alliance is a non-governmental organization (NGO) with the published aims of working to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior. It is based in New York City and has offices worldwide. The conservation NGO was founded in 1987 by Daniel Katz, who is still involved in the organization. Day-to-day management is the responsibility of President Tensie Whelan.
Read more about Rainforest Alliance: Forest Now Declaration, Timeline, See Also
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“I think that a young state, like a young virgin, should modestly stay at home, and wait the application of suitors for an alliance with her; and not run about offering her amity to all the world; and hazarding their refusal.... Our virgin is a jolly one; and tho at present not very rich, will in time be a great fortune, and where she has a favorable predisposition, it seems to me well worth cultivating.”
—Benjamin Franklin (1706–1790)