Purpose
The purpose of qualitative research is to gather non-numerical data to help explain or develop a theory about a relationship. Methods used to gain qualitative information include surveys, observation, case studies, and interviews and the information derived from these means can be combined into a story like description of what is happening or what has happened in the past. For example, to better understand variables that are difficult to quantify, such as attitudes, religious beliefs, or political opinions, qualitative research could be used to draw a picture about a specific population or group of people. Qualitative research is often also used as a pilot study in order to gather information that may later lead to a quantitative study.
Read more about this topic: Quantitative Psychological Research
Famous quotes containing the word purpose:
“The purpose of a work of fiction is to appeal to the lingering after-effects in the reader’s mind as differing from, say, the purpose of oratory or philosophy which respectively leave people in a fighting or thoughtful mood.”
—F. Scott Fitzgerald (1896–1940)
“... my one aim and concentrated purpose shall be and is to show that women can learn, can reason, can compete with men in the grand fields of literature and science ... that a woman can be a woman and a true one without having all her time engrossed by dress and society.”
—M. Carey Thomas (1857–1935)
“Satire exists for the purpose of killing the social being [for the sake of] the true individual, the real human being.”
—D.H. (David Herbert)