Purpose
The purpose of qualitative research is to gather non-numerical data to help explain or develop a theory about a relationship. Methods used to gain qualitative information include surveys, observation, case studies, and interviews and the information derived from these means can be combined into a story like description of what is happening or what has happened in the past. For example, to better understand variables that are difficult to quantify, such as attitudes, religious beliefs, or political opinions, qualitative research could be used to draw a picture about a specific population or group of people. Qualitative research is often also used as a pilot study in order to gather information that may later lead to a quantitative study.
Read more about this topic: Quantitative Psychological Research
Famous quotes containing the word purpose:
“Culture is the tacit agreement to let the means of subsistence disappear behind the purpose of existence. Civilization is the subordination of the latter to the former.”
—Karl Kraus (1874–1936)
“What if we fail to stop the erosion of cities by automobiles?... In that case America will hardly need to ponder a mystery that has troubled men for millennia: What is the purpose of life? For us, the answer will be clear, established and for all practical purposes indisputable: The purpose of life is to produce and consume automobiles.”
—Jane Jacobs (b. 1916)
“The chief want, in every State that I have been into, was a high and earnest purpose in its inhabitants. This alone draws out “the great resources” of Nature, and at last taxes her beyond her resources; for man naturally dies out of her.”
—Henry David Thoreau (1817–1862)