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"Quality time" (QT) is an informal reference to time spent with loved ones (e.g., close family, partners or friends) that is in some way important, special, productive or profitable. It is time that is set aside for paying full and undivided attention to the person or matter at hand. It may also refer to time spent performing some favorite activity.
"Quality time" (noun phrase) is a relatively new expression, in use since the 1970s. One of the earliest records of this phrase in print was in the Maryland (USA) newspaper The Capital, January 1973, in the article "How To Be Liberated":
The major goal of each of these role changes is to give a woman time to herself, Ms. Burton explained. "A woman's right and responsibility is to be self fulfilling," she said. She gives "quality time" rather than "quantity time" to each task, whether it be writing, cleaning the house or tending the children.Famous quotes containing the words quality and/or time:
“Emperor Joseph II: Your work is ingenious. It’s quality work, and there are simply too many notes, that’s all. Just cut a few and it will be perfect.
Mozart: Which few did you have in mind, majesty?”
—Peter Shaffer (b. 1926)
“Remember how often you have postponed minding your interest, and let slip those opportunities the gods have given you. It is now high time to consider what sort of world you are part of, and from what kind of governor of it you are descended; that you have a set period assigned you to act in, and unless you improve it to brighten and compose your thoughts, it will quickly run off with you, and be lost beyond recovery.”
—Marcus Aurelius Antoninus (121–180)