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"Quality time" (QT) is an informal reference to time spent with loved ones (e.g., close family, partners or friends) that is in some way important, special, productive or profitable. It is time that is set aside for paying full and undivided attention to the person or matter at hand. It may also refer to time spent performing some favorite activity.
"Quality time" (noun phrase) is a relatively new expression, in use since the 1970s. One of the earliest records of this phrase in print was in the Maryland (USA) newspaper The Capital, January 1973, in the article "How To Be Liberated":
The major goal of each of these role changes is to give a woman time to herself, Ms. Burton explained. "A woman's right and responsibility is to be self fulfilling," she said. She gives "quality time" rather than "quantity time" to each task, whether it be writing, cleaning the house or tending the children.Famous quotes containing the words quality time, quality and/or time:
“Anybody who knows the difference between the kind of conversation you have walking in the woods and the kind of conversation you have between the segments of a show on Nickelodeon can tell you that quality time exists. Quality time is when you and your child are together and keenly aware of each other. You are enjoying the same thing at the same time, even if it is just being in a room or going for a drive in the car. You are somehow in tune, even while daring to be silent together.”
—Louise Lague (20th century)
“Reverence is the highest quality of man’s nature; and that individual, or nation, which has it slightly developed, is so far unfortunate. It is a strong spiritual instinct, and seeks to form channels for itself where none exists; thus Americans, in the dearth of other objects to worship, fall to worshipping themselves.”
—Lydia M. Child (1802–1880)
“Fathers and Sons is not only the best of Turgenev’s novels, it is one of the most brilliant novels of the nineteenth century. Turgenev managed to do what he intended to do, to create a male character, a young Russian, who would affirm his—that character’s—absence of introspection and at the same time would not be a journalist’s dummy of the socialistic type.”
—Vladimir Nabokov (1899–1977)