Pyeonghwa Motors - Further Models and Partnerships

Further Models and Partnerships

In summer 2006, the North Korean government magazine Foreign Trade, which advertises North Korean products, published a photograph of a new luxury car produced by Pyeonghwa, the Junma, which appears to be a rebadged version of the South Korean SsangYong Chairman. The Chairman bears a strong resemblance to Mercedes-Benz cars, which are favoured by North Korean government officials, and is indeed based on an old Mercedes E-Class design.

In the same year, Pyeonghwa also reached an agreement with Chinese manufacturer Brilliance China Auto to assemble its Jinbei Haise vans, which are based on an old version of the Toyota Hiace.

In 2007, Pyeonghwa introduced Brilliance's Junjie car under the name Hwiparam II. (The original Fiat-based Hwiparam still appears on Pyeonghwa's website.)

In 2009, Pyeonghwa announced a profit on its North Korean operations.

The Premio and Pronto are also sold in Vietnam by Mekong Auto (Mekong Auto has sold Fiat cars in Vietnam since 1995, and this relationship may have led to Pyeonghwa assembling Fiats in North Korea.)

  • Pyeonghwa Pronto GS photographed in Phan Thiet, Vietnam

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