Purple Cow: Transform Your Business by Being Remarkable is a book by Seth Godin. The book presents Godin's personal belief that creative advertising is less effective today because of clutter and advertising avoidance. The book advocates that companies produce remarkable products and target people who are likely to spread word of mouth about the product. USA Today said it "reminds business people of the tried-and-true path to success: Make a great product".
Read more about Purple Cow: Transform Your Business By Being Remarkable: Analysis, Criticism, Marketing and Sales
Famous quotes containing the words transform, business and/or remarkable:
“Americans, unhappily, have the most remarkable ability to alchemize all bitter truths into an innocuous but piquant confection and to transform their moral contradictions, or public discussion of such contradictions, into a proud decoration, such as are given for heroism on the battle field.”
—James Baldwin (1924–1987)
“Never joke at funerals, or during business transactions.”
—Herman Melville (1819–1891)
“The remarkable thing is that we really love our neighbor as ourselves: we do unto others as we do unto ourselves. We hate others when we hate ourselves. We are tolerant toward others when we tolerate ourselves. We forgive others when we forgive ourselves. We are prone to sacrifice others when we are ready to sacrifice ourselves.”
—Eric Hoffer (1902–1983)