Sponsorship
Puma is a sponsor of sporting events and identities in Germany and internationally. The company sponsors numerous footballers and national football teams; the "Formstripe" especially has a heavy presence in Africa. Puma is the sponsor of a number of Bundesliga clubs, most notably Borussia Dortmund and VfB Stuttgart. In Scotland, Hibernian FC kits are made by Puma.
In Australian Rules Football, Puma has long-standing marketing relationships with the Hawthorn Hawks and West Coast Eagles. Puma has been Hawthorn's apparel sponsor since the 1980s, the club's most successful era.
In cricket, Puma is the official apparel sponsor for the Deccan Chargers (representing the city of Hyderabad), and Rajasthan Royals (representing the city of Jaipur) in the Indian Premier League. International cricketers such as Yuvraj Singh (India), Craig Kieswetter (England), Adam Gilchrist (Australia) and Brendon McCullum (New Zealand) endorse the brand, and use the brand's cricket gear.
In Rugby Union, Puma entered an eight-year contract as official apparel sponsor of the Irish Rugby team since the beginning of season 2009–10. Puma supplies the team kit, replica kit, and training equipment. Puma also sponsor English premiership side Bath Rugby.
In golf, Puma is a sponsor of Rickie Fowler.
In track and field Puma is best known as the sponsor of Usain Bolt and the Jamaica athletics team.
Puma is also a sponsor of the web show The Legion of Extraordinary Dancers.
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