Pudicitia

Pudicitia ("modesty" or “sexual virtue”) was a central concept in ancient Roman sexual ethics. The word is derived from the more general pudor, the sense of shame that regulated an individual's behavior as socially acceptable. Pudicitia was most often a defining characteristic of women, but men who failed to conform to masculine sexual norms were said to exhibit feminizing impudicitia, sexual shamelessness. The virtue was personified by the Roman goddess Pudicitia, whose Greek equivalent was Aidôs.