Publishing Industry in The People's Republic of China - Digital Publishing

Digital Publishing

China's digital publishing industry is predicted to continue posting annual revenue growth rates of about 50 percent in the next few years. The General Administration of Press and Publication (GAPP), predicted the revenue of the digital publishing sector to exceed 75 billion yuan ($10.98 billion) in 2009. Digital publishing is emerging as a new economic growth point for the country's publishing industry. Industry revenue in 2008 hit 53 billion yuan, up 46 percent year-on-year, the administration's figures showed.

The digital publishing industry include the digitalization of traditional publishing products, such as newspapers, books and cell phone text messages, and new digital media. It is estimated a 30 percent annual growth in the number of digital publishing products users in the next few years with the growing popularity of digital technology. About 90 percent of China's 578 publishing houses have digital products. In a national survey of about 40 newspapers, 30 have their online edition and 22 have mobile newspapers sent via cell phone messages.

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