Pub Names As A Brand
Some pub chains in the UK adopt the same or similar names for many pubs as a means of brand expression. The principal examples of this are The Moon Under Water, commonly used by the JD Wetherspoon chain (inspired by an essay by George Orwell )and the Tap and Spile brand name used by the now defunct Century Inns chain. A popular chain of gastropubs (pubs specialising in fashionable food) has adopted the humorous name Slug and Lettuce.
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Famous quotes containing the words names and/or brand:
“In a time of confusion and rapid change like the present, when terms are continually turning inside out and the names of things hardly keep their meaning from day to day, it’s not possible to write two honest paragraphs without stopping to take crossbearings on every one of the abstractions that were so well ranged in ornate marble niches in the minds of our fathers.”
—John Dos Passos (1896–1970)
“Don’t waste time trying to break a man’s heart; be satisfied if you can just manage to chip it in a brand new place.”
—Helen Rowland (1875–1950)