Theory Behind A Theme Statement
The use of theme statements in proposals is based on a reading comprehension technique called an "advance organizer", developed by learning theorist David Ausubel. The advance organizer serves as the launch point for a deductive logic string, where the primary idea is introduced first, followed by supporting detail in descending order of importance. Ausubel's research demonstrated the technique was particularly effective if the reader had little prior knowledge of the subject material.
Read more about this topic: Proposal Theme Statement
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