A proposal theme statement is a technique used in a business proposal to call attention to benefits offered by the vendor to the customer. The concise benefit statement normally precedes discussion of any section of the proposal where the vendor thinks the proposal contains a significant advantage to the prospective customer.
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Famous quotes containing the words theme and/or statement:
“The saying, “The Magyar is much too lazy to be bored,” is worth thinking about. Only the most subtle and active animals are capable of boredom.—A theme for a great poet would be God’s boredom on the seventh day of creation.”
—Friedrich Nietzsche (1844–1900)
“Most personal correspondence of today consists of letters the first half of which are given over to an indexed statement of why the writer hasn’t written before, followed by one paragraph of small talk, with the remainder devoted to reasons why it is imperative that the letter be brought to a close.”
—Robert Benchley (1889–1945)