Sponsorship and Syndication of Print Columns
The concept of the sponsored syndicated column was created by PMG in 1986. This concept had not been used before in India.
The idea behind the sponsored syndicated column is that a top level national or international sportsperson writes a column which is then sponsored by an advertiser and syndicated to newspapers throughout the country by PMG. The newspapers get columns written by top-level sportsmen whom they cannot afford to pay if the column was not syndicated and sponsored and readers of even small papers get to know the views of national and international sportsmen.
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Famous quotes containing the words print and/or columns:
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“When I heard the learn’d astronomer,
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