Professional Management Group (PMG) is India's first sports management company started in 1985 by Sunil Gavaskar and Sumedh Shah.
PMG is the only company in India that offers diverse services in the field of sports. Though PMG has been closely associated with cricket, it also has services in other sports such as golf, squash, horse racing, hockey, bodybuilding, archery and water sports.
Since its inception, PMG has worked at establishing asynergy between sports, business and communications. In the late eighties, PMG updated the fledgling Indian sports promotion industry by using the medium of print, television and events to promote sports and business establishments. The company has pioneered the concept of syndicated sports columns in India.
PMG produced first-of-its-kind sports programmes for television channels like Doordarshan, DD Metro, STAR Sports and ZEE Network and the first and the highest selling VHS cassette on cricket, Best of One Day Cricket, for Citibank. The company also produced the first and highest selling cookery cassette NESTLE Food Talk Show and the first ever interactive CD ROM and hosted a website on WILLS World Cup 1996.
PMG managed the first ever CEAT International Cricket Awards, the Indian Cricket Awards and the first All India Club Golf Tournament for McDowells.
Read more about Professional Management Group: Sponsorship and Syndication of Print Columns
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