Princess Gwenevere and The Jewel Riders - Merchandise

Merchandise

The Hasbro/Kenner toy line had three series of action figures for the girls of ages 4 and up:

1. Princess Gwenevere (Starla), Tamara, Fallon, Drake, Lady Kale, Sunstar, Moondance;
2. Deluxe Princess Gwenevere (Starla), Deluxe Tamara, Deluxe Fallon;
3. Sun Power Gwenevere (only one figure was released in the third series).

In the fall of 1996, Hasbro planned to reintroduce revamped versions of the action figures as well as new characters from the animated series. The toys had a television advertising campaign featuring a 30-second commercial. Other merchandise included a series of collectable trading card released by the Upper Deck Company in 1996, a "play-a-sound" children's illustrated sound book by Nancy L. McGill based on the first two episodes and published by Publications International that same year, Panini Group collectible stickers, Happy Meal toys, lunchboxes, clothing items and such.