Powell Peralta is an American skateboard company founded by George Powell and Stacy Peralta in 1978. The company rose to prominence in the 1980s as skateboarding began maturing as a sport. The company featured the Bones Brigade, a team of the era's top competitors. Peralta left the company in 1991 and Powell continued to produce skateboard equipment as Powell, Bones Bearings and RollerBones. The two company founders reunited to produce the company's now classic inventory under the name Powell Classic.
Read more about Powell Peralta: Background, Foundation of Powell Peralta, Downturn and Formation of Powell Corporation, Reunion, Cultural References
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“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)