Popularity
Australian journalist Kate Schneider wrote in an article for News.com.au that the Pisco Sour "has become so famous that there is an International Pisco Sour Day celebration on the first Saturday in February every year, as well as a Facebook page with more than 600,000 likes". During the 2008 APEC Economic Leaders' Meeting, Peru promoted its Pisco Sour with widespread acceptance. According to Antonio Brack, Peru's Environment Minister, "Pisco Sour has been the 'star' of the APEC Summit, the drink was served in several meetings at the Government Palace and the APEC Summit venue".
American celebrity chef Anthony Bourdain also drew attention to the cocktail when, in an episode of his Travel Channel program No Reservations, he expressed disgust for the Pisco Sour he drank in Valparaiso, Chile, and preferred to drink white wine rather than try another Chilean Pisco Sour at Puerto Varas. Jorge López, the episode's Chilean producer and Bourdain's travel partner in Chile, explained that Bourdain found the Pisco Sour he drank in Valparaiso as boring and worthless (Spanish: "A mí me dijo que el pisco sour lo encontró aburrido y que no valía la pena."). Lopez added that Bourdain had recently arrived from Peru, where he drank several Pisco Sours which he thought tasted better than the Chilean version.
In Mexico, singer-songwriter Aleks Syntek controversially posted on Twitter that the Pisco Sour is Chilean. After receiving critical responses to his statement, Syntek apologized and mentioned he was only joking. Mexican television host and comedian Adal Ramones also joked about Pisco Sour, in reference to the 2009 Chile-Peru espionage scandal, on November 17, 2009. Ramones, a fan of Peruvian Pisco, when asked about the espionage, asked what Chileans were spying on in Peru, suggesting it might be how to make a Pisco Sour (Spanish: "¿Qué quieren espiar los chilenos? ¿Cómo hacer pisco sour?").
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