Branding
Pirate FM has 2 current on air straplines. "Real Music Variety" and "Love Cornwall Love Pirate FM".
Its current imaging voiceovers are Natalie Miller and Guy Harris. Its jingle package is a creation of Wise Buddah
Pirate FM's original jingles were sung by JAM productions, Dallas in 1992, which included the famous "Tamar Bridges" Cornwall theme tune, which used to be played after midnight and before 6am every day. That image song was a cut from a package called "Yours Truly". The original Pirate FM jingle package was a selection of cuts from two packages originally created for Detroit's Q95.5. The packages were Q Cuts and Right On Q. In addition, Pirate FM also bought a couple of cuts from the Turbo Z package originally produced for Z100 in New York.
In the late 1990s, Pirate FM returned to JAM to update their package. That time, they used cuts from the Hi Qume, Uni-Que and Quick Q's packages produced for Detroit's Q95.5, as well as a couple of cuts from Breakthrough, which JAM produced for WPJL/Power 95.5 in New York.
A new jingle package was first aired in December 2005, made by jingle production company IQ Beats. It was a re-recording of a previous package made for Heart 106.2 in London.
Previous Pirate FM straplines are "More music for Cornwall", "Real music variety", "Better variety, more music", "The world's greatest music", "Greatest memories, latest hits" and "The latest technology, and the best records too".
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