History
Phoenix started Phoenix Chinese Channel on March 31st, 1996. During these years, the development of satellite allowed them to expand their broadcast to 53 countries and regions with more than 20 million viewers worldwide, of which more than 62% are Chinese-speaking people. It now covers over 150 countries and regions around the world with an estimated 300 million audience, among which, over 42 million households with more than 150 million viewers are from the Mainland China.
Phoenix Chinese Channel, Phoenix Movies Channel and Phoenix InfoNews Channel are broadcasting via cable in Hong Kong and via satellite to Taiwan, mainland China and other regions globally.
The Phoenix InfoNews Channel was established on January 1st, 2001. It was the first Chinese-language channel that covered news from the regions of Greater China, including mainland China, Taiwan and Hong Kong. There is 24-hour broadcasting on financial news, stock market information as well as news headlines worldwide. In addition, it provides comments and analysis prepared by analysts on current issues and topics.
In January of 2003, the Chinese State Administration of Radio, Films and Television (SARFT) (中國國家廣播電影電視總局) granted landing rights (落地權) to Phoenix InfoNews Channel, making it one of the few non-government related television broadcasters in mainland China able to broadcast information about events not covered by the government media, such as the coverage on the Against Basic Law Article 23 Rally on 1 July 2003.
The Phoenix CNE channel is broadcast in Europe, and the Phoenix North America Chinese Channel is broadcast in the Americas.
On 28 March 2011 Phoenix Television launched its brand-new Phoenix Hong Kong Channel broadcasting exclusively in Cantonese (Yue Chinese).
In 2011, Phoenix New Media formed a partnership with the British Broadcasting Corporation to offer BBC programming on Phoenix's digital media platforms. This was followed by a similar partnership with the National Film Board of Canada in 2012, in which 130 NFB animated shorts and documentary films will be offered digitally in China.
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