Organizational Applications of The Repertory Grid Technique
PCP has always been a minority interest among psychologists. During the last 30 years, it has gradually gained adherents in the US, Canada, the UK, Germany, Australia, Ireland, Italy and Spain. While its chief fields of application remain clinical and educational psychology, there is an increasing interest in its applications to organizational development, employee training and development, job analysis, job description and evaluation. The Repertory Grid is often used in the qualitative phase of market research, to identify the ways in which consumers construe products and services.
Read more about this topic: Personal Construct Theory
Famous quotes containing the words repertory and/or technique:
“Each writer is born with a repertory company in his head. Shakespeare has perhaps 20 players, and Tennessee Williams has about 5, and Samuel Beckett one—and maybe a clone of that one. I have 10 or so, and that’s a lot. As you get older, you become more skillful at casting them.”
—Gore Vidal (b. 1925)
“The mere mechanical technique of acting can be taught, but the spirit that is to give life to lifeless forms must be born in a man. No dramatic college can teach its pupils to think or to feel. It is Nature who makes our artists for us, though it may be Art who taught them their right mode of expression.”
—Oscar Wilde (1854–1900)