Organizational Applications of The Repertory Grid Technique
PCP has always been a minority interest among psychologists. During the last 30 years, it has gradually gained adherents in the US, Canada, the UK, Germany, Australia, Ireland, Italy and Spain. While its chief fields of application remain clinical and educational psychology, there is an increasing interest in its applications to organizational development, employee training and development, job analysis, job description and evaluation. The Repertory Grid is often used in the qualitative phase of market research, to identify the ways in which consumers construe products and services.
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