The Golden Age of Absinthe
The popularity of the Pernod Fils brand surged in the decades that followed, its impressive market share spawning a string of knock-offs and imitators with deceptive brand names such as "Pernot", "Parrot" and "Pierrot", among others. In 1901, the original distillery was almost completely destroyed by fire. A new, larger and more modern distillery was built in its place. In its heyday, the Pernod Fils distillery was producing as much as 30,000 liters of absinthe per day, and was exporting its product around the world.
By 1910, France's rate of absinthe consumption had topped some 36 million liters per year. With a temperance movement growing around the world, many prominent French politicians and scientists turned their interest to France's 'national drink'.
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