Strategies
There are nine strategies for perception management. These include:
- Preparation — Having clear goals and knowing the ideal position you want people to hold.
- Credibility — Make sure all of your information is consistent, often using prejudices or expectations to increase credibility.
- Multichannel support — Have multiple arguments and fabricated facts to reinforce your information.
- Centralized control — Employing entities such as propaganda ministries or bureaus.
- Security — The nature of the deception campaign is known by few.
- Flexibility — The deception campaign adapts and changes over time as needs change.
- Coordination — The organization or propaganda ministry is organized in a hierarchical pattern in order to maintain consistent and synchronized distribution of information.
- Concealment — Contradicting information is destroyed.
- Untruthful statements — Fabricate the truth.
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Famous quotes containing the word strategies:
“By intervening in the Vietnamese struggle the United States was attempting to fit its global strategies into a world of hillocks and hamlets, to reduce its majestic concerns for the containment of communism and the security of the Free World to a dimension where governments rose and fell as a result of arguments between two colonels’ wives.”
—Frances Fitzgerald (b. 1940)