Entertainment and Media
The company's entertainment and media practice was founded in 2001 and provides research for magazine publishers, film studios and video game publishers, including marketing positioning, test screenings, focus groups, creative advertising testing and box office tracking. In 2012, PSB expanded this area of its business with the acquisition of First Movies International, an entertainment market research company. Major entertainment and media clients of PSB include Disney, Paramount Pictures, and Condé Nast, for whom the company carried out research to decide on name for its former business magazine, Condé Nast Portfolio.
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Famous quotes containing the words entertainment and and/or media:
“Ask a wise man to dinner and he’ll upset everyone by his gloomy silence or tiresome questions. Invite him to a dance and you’ll have a camel prancing about. Haul him off to a public entertainment and his face will be enough to spoil the people’s entertainment.”
—Desiderius Erasmus (c. 1466–1536)
“Never before has a generation of parents faced such awesome competition with the mass media for their children’s attention. While parents tout the virtues of premarital virginity, drug-free living, nonviolent resolution of social conflict, or character over physical appearance, their values are daily challenged by television soaps, rock music lyrics, tabloid headlines, and movie scenes extolling the importance of physical appearance and conformity.”
—Marianne E. Neifert (20th century)