Entertainment and Media
The company's entertainment and media practice was founded in 2001 and provides research for magazine publishers, film studios and video game publishers, including marketing positioning, test screenings, focus groups, creative advertising testing and box office tracking. In 2012, PSB expanded this area of its business with the acquisition of First Movies International, an entertainment market research company. Major entertainment and media clients of PSB include Disney, Paramount Pictures, and Condé Nast, for whom the company carried out research to decide on name for its former business magazine, Condé Nast Portfolio.
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Famous quotes containing the words entertainment and and/or media:
“Huck was always willing to take a hand in any enterprise that offered entertainment and required no capital, for he had a troublesome superabundance of that sort of time which is not money.”
—Mark Twain [Samuel Langhorne Clemens] (1835–1910)
“The media have just buried the last yuppie, a pathetic creature who had not heard the news that the great pendulum of public conciousness has just swung from Greed to Compassion and from Tex-Mex to meatballs.”
—Barbara Ehrenreich (b. 1941)