Penn, Schoen & Berland

Penn, Schoen & Berland

Penn Schoen Berland (PSB) is a market research, political polling and strategic consulting firm based in the United States. The firm is named for founding partners Mark Penn, Douglas Schoen and Michael Berland. PSB was founded in 1975 and acquired by the British-based WPP Group in 2001. The company is known for its political polling on behalf of Bill Clinton and, since the 1970s, PSB has worked on behalf of numerous political campaigns in the U.S. and internationally, contributing to the election of more than 25 political leaders worldwide. Its founders are also credited with the introduction of overnight polling. PSB's notable corporate research and communications work includes research for Microsoft during the 2000 United States v. Microsoft antitrust case and advising McDonald's in the UK to focus on food quality in 2005.