Brand Information
42 Below used to be a little stronger than most other vodkas (84 proof). It uses a process that is closest to the grain (wheat) based vodka of Scandinavia. 42 Below is made from GE-free wheat. The alcoholic content is now reduced to meet government tax levels, so gets a lower tax hence allows it compete with other big brands. The name is supposed to refer to the southern latitude where it is produced just north of Wellington on the country's 42nd parallel and also to its 42% alcohol content.
The vodka has been introduced to the USA market in 2006, focused on the markets of New York, Los Angeles, and Austin.
42 Below flavours include Feijoa, *Manuka honey, Passionfruit, and Kiwifruit
South Gin is flavoured with juniper berries, lemon, orange, coriander seeds, angelica leaves, orris, gentian root, and two New Zealand natives, kawakawa leaves and manuka berries, It received the ‘Grand Gold with Palm Leaves’ for 2005 at the Monde Selection in Brussels rating it as the best gin in the world.
Read more about this topic: Pacific Dawn
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