Designs
Trial versions, Transport for London staff versions and the first version of the standard Oyster card for the public were originally released with the roundels on the front of the cards in red. Standard issues of the Oyster card have been updated since the first public release in order to meet TfL's Design Standards.
So far, there have been three issues of the standard Oyster card, including the original red roundel issue, but all three Oyster cards have retained their original dimensions of 85mm x 55mm, with Oyster card number and reference number located in the top right hand corner and bottom right hand corner of the back of the card respectively, along with the terms and conditions.
The second issue of the standard Oyster card saw 'Transport for London' branding on the back of the card, along with the Mayor of London (having replaced just the 'LONDON' branding in the blue segment of the card's back). The roundel on the front of the card was changed from the colour red to white, as white was seen to represent Transport for London (whereas a red roundel is more known to represent London Buses).
The most recent issue of the standard Oyster card sees TfL branding on the front of the Oyster card, having removed it from the back of the card from the previous issue. The Mayor of London branding has also been moved from the blue segment from the back of the card to underneath the terms and conditions, where it is more prominent.
Read more about this topic: Oyster Card, Visual Design
Famous quotes containing the word designs:
“He began therefore to invest the fortress of my heart by a circumvallation of distant bows and respectful looks; he then entrenched his forces in the deep caution of never uttering an unguarded word or syllable. His designs being yet covered, he played off from several quarters a large battery of compliments. But here he found a repulse from the enemy by an absolute rejection of such fulsome praise, and this forced him back again close into his former trenches.”
—Sarah Fielding (1710–1768)
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—François, Duc De La Rochefoucauld (1613–1680)
“I have no designs on society, or nature, or God. I am simply what I am, or I begin to be that. I live in the present. I only remember the past, and anticipate the future. I love to live.”
—Henry David Thoreau (1817–1862)