Goals
The self identified mission of the OAAA is "To provide leadership, services, and standards to promote, protect and advance the outdoor advertising industry". When pertaining to Government Affairs, their goal is "to create a positive legislative, regulatory, and legal environment for outdoor advertising". Their Marketing goal is,"To create demand for outdoor advertising in order to increase market share".When addressing Communications, their goal is to, "To provide all target audiences with compelling and credible information about outdoor advertising".Their goal when addressing Membership is, "To unite the overall outdoor advertising industry". Finally their Operations goal is, "To improve outdoor advertising quality, appearance, safety, and effectiveness".
Read more about this topic: Outdoor Advertising Association Of America
Famous quotes containing the word goals:
“Artists have a double relationship towards nature: they are her master and her slave at the same time. They are her slave in so far as they must work with means of this world so as to be understood; her master in so far as they subject these means to their higher goals and make them subservient to them.”
—Johann Wolfgang Von Goethe (1749–1832)
“We cannot discuss the state of our minorities until we first have some sense of what we are, who we are, what our goals are, and what we take life to be. The question is not what we can do now for the hypothetical Mexican, the hypothetical Negro. The question is what we really want out of life, for ourselves, what we think is real.”
—James Baldwin (1924–1987)
“Whoever sincerely believes that elevated and distant goals are as little use to man as a cow, that “all of our problems” come from such goals, is left to eat, drink, sleep, or, when he gets sick of that, to run up to a chest and smash his forehead on its corner.”
—Anton Pavlovich Chekhov (1860–1904)