Goals
The self identified mission of the OAAA is "To provide leadership, services, and standards to promote, protect and advance the outdoor advertising industry". When pertaining to Government Affairs, their goal is "to create a positive legislative, regulatory, and legal environment for outdoor advertising". Their Marketing goal is,"To create demand for outdoor advertising in order to increase market share".When addressing Communications, their goal is to, "To provide all target audiences with compelling and credible information about outdoor advertising".Their goal when addressing Membership is, "To unite the overall outdoor advertising industry". Finally their Operations goal is, "To improve outdoor advertising quality, appearance, safety, and effectiveness".
Read more about this topic: Outdoor Advertising Association Of America
Famous quotes containing the word goals:
“Artists have a double relationship towards nature: they are her master and her slave at the same time. They are her slave in so far as they must work with means of this world so as to be understood; her master in so far as they subject these means to their higher goals and make them subservient to them.”
—Johann Wolfgang Von Goethe (1749–1832)
“Despicable means used to achieve laudable goals renders the goals themselves despicable.”
—Anton Pavlovich Chekhov (1860–1904)
“If people would forget about utopia! When rationalism destroyed heaven and decided to set it up here on earth, that most terrible of all goals entered human ambition. It was clear there’d be no end to what people would be made to suffer for it.”
—Nadine Gordimer (b. 1923)