Career
In 1904 Cooper and Fred S. Bertsch formed the design firm of Bertch & Cooper, providing ad campaigns for such accounts as the Packard Motor Car Company and Anheuser-Busch Breweries, with Cooper providing distinctive hand lettering and sometimes the copy writing as well. In 1914 the firm became a full-service type shop. By the time Fred Bertsch retired in 1924, Bertch & Cooper employed more than fifty people and was the largest art production facility in the Middle West. As he showed considerable talent for writing, many advertising agencies sought his services as a copywriter, but he wrote only for himself and his own firm.
Read more about this topic: Oswald Bruce Cooper
Famous quotes containing the word career:
“Whether lawyer, politician or executive, the American who knows what’s good for his career seeks an institutional rather than an individual identity. He becomes the man from NBC or IBM. The institutional imprint furnishes him with pension, meaning, proofs of existence. A man without a company name is a man without a country.”
—Lewis H. Lapham (b. 1935)
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“Clearly, society has a tremendous stake in insisting on a woman’s natural fitness for the career of mother: the alternatives are all too expensive.”
—Ann Oakley (b. 1944)