Acceptance of The Theory in Social Psychology
Marilynn Brewer’s theory of optimal distinctiveness has been well-accepted in the field of social psychology and seems to be a prominent contender amongst other theories similar to its nature, as evidenced by the theory’s wide usage in current research. The theory is largely used in research that examines self-stereotyping, stereotypes and prejudice, and self-esteem (Brewer, 1996, 1999, 2001, 2003). Additional examples of current research areas of interest using optimal distinctiveness theory include comparable incomes and effect on life satisfaction in Hong Kong (Cheung & Leung, 2007), mortality salience and effect on women’s group membership (Smith and Walsh, 2005), marketing of tobacco sales to Asian and Pacific Islander populations (Fellows and Rubin, 2006), the relationship between optimal distinctiveness and values as moderated by uncertainty orientation (Sorrentino, Seligman, & Battista, 2007), and many others, all of which are focused on the ways in which social groups influence people’s lives.
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